Aurra Aligners, a digital-first startup in dental care, sought to revolutionize how clear aligners were managed and delivered. They needed a robust platform to streamline operations for dentists and internal teams while preparing for global market expansion. Hesli was tasked with creating a cutting-edge solution that would empower dentists, enhance efficiency, and position Aurra as a leader in the dental tech space.

Aurra aimed to build a platform that served both dentists and their internal operations seamlessly. This included developing the Aurra Provider Portal, enabling dentists to manage and purchase aligner cases for patients, and the Aurra Admin Portal, which streamlined internal workflows for managing cases, payments, and analytics. The platform had to be scalable, secure, and intuitive, supporting Aurra’s growth into international markets while delivering an exceptional user experience.

Hesli conducted in-depth user research, interviewing dentists and Aurra stakeholders to define workflows and feature requirements. The team built an MVP to meet Go-To-Market goals quickly, refining the platform with real-time feedback. Integrations with supplier ERP systems ensured synchronized case data, while Stripe enabled secure payment processing. Custom transactional email tools automated case updates, and iterative development ensured a polished, scalable product.

Aurra Aligners successfully launched a modern, dual-platform solution that empowered dentists with the Aurra Provider Portal and streamlined internal operations with the Admin Portal. Designed for scalability, the platform supported Aurra’s global ambitions while delivering a seamless user experience. Hesli’s agile, user-focused approach helped Aurra establish itself as a strong contender in the dental tech market, laying the groundwork for future growth.